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Dec 7, 2013 6:30am PST
. cardioviva. . >>> nelson mandela, u.s. markets observed moments of silence for him on friday. here's the man after 27 years in prison who wound up working with some of the best minds in corporate america to raise money and change the way business was done in south africa. mandela garnered more international support and admiration than perhaps any other leader in recent memory, but that wasn't always the case. he didn't become a global household name until the 1980s when he had already spent two decades in prison. cnn's michelle turner has the story of the star-studded concert that helped raise awareness for his cause. >> this is all generated for one man that none of us has ever met, nelson mandela. [ cheers ] >> reporter: in 1988, nelson mandela was behind bars in south africa when a collection of musicians and celebrities coming together in london to call for his release sent a message around the world. >> nelson mandela! ♪ >> well, it was a 11 1/2-hour broadcast to 600 million people. there were only 5 billion in the world. to get that, we not on had to sell the program to 67 countries
Dec 7, 2013 11:00am PST
. speaking of, i don't know, the more you do it, the better you get. nelson mandela, someone who was consistent and such a leader. u.s. markets observed moments of silence for him on friday. you know, he visited the floor of the exchange in 2002. and i remember he went and met so many people, the shoe shine guy. he went out of his way to meet everyone. he also, you know, he worked with some of the biggest names in corporate america to change the way the business gets done in south africa. he reportedly went to coca-cola during his visit in the u.s. in the '90s. rejected the company to sponsor his trip because it did still business in south africa. what influence did he have on the how companies behave? >> it was quite important because he did something which surprised people. remember, the anc was a radical revolutionary organization. it drew a lot of support from communist countries, from revolutionary movements, castro, gadhafi, arafat. everyone thought he was going to be a left wing maniac. he was very pro business. he was very pro markets because he understood the future of s
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